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Becoming an offer strategist and sought-after mentor
In 2022, I niched into offer design and strategy specifically for female service providers and have since worked with 100’s of incredible, talented women all over the world.
At 20 I dropped out of university and landed my first marketing gig with a global FMCG brand. Since then, my career has had more twists and turns than Carrie Bradshaw’s closet, including past lives in tourism, weddings and food. I genuinely believe all those random adventures and stumbles have been way more valuable than the BA (Hons) in PR I gave up all those years ago.
Through the pandemic, I ran my own creative agency before pivoting into mentoring other freelancers full-time.
I also know all the little details and behind-the-scenes hustle that goes into the service provider world. I started my first business in 2010 as a digital consultant and Squarespace designer before flip-flopping back into agencies until 6 years ago when I picked up freelancing again full-time.
My Journey