Empowering and energising service providers to become

Industry Experts

Industry Experts

Industry Experts

Industry Experts

MY VALUES

We do things a little differently around here


This work is as much an unlearning of the habits of the past that are invisibly keeping you from growing as it is about new ideas and opportunities. Together, we’re on a quest to eliminate undercharging and over-delivery in your business forever more. Goodbye, people-pleasing.

Never undervalue yourself again

Offer strategy runs from the foundations of your business model all the way up to your marketing and sales plan. Our work ensures your entire operation is profitable, sustainable AND manageable, whether you're a solopreneur or agency team.

Deep and Lasting Results

Positioning yourself as an expert in your niche is the first step to confidently attracting dreamier clients and in turn, building a reputation as the obvious choice amongst your competitors.

Cultivating Confident Experts

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Becoming an offer strategist and sought-after mentor

In 2022, I niched into offer design and strategy specifically for female service providers and have since worked with 100’s of incredible, talented women all over the world.

At 20 I dropped out of university and landed my first marketing gig with a global FMCG brand. Since then, my career has had more twists and turns than Carrie Bradshaw’s closet, including past lives in tourism, weddings and food.  I genuinely believe all those random adventures and stumbles have been way more valuable than the BA (Hons) in PR I gave up all those years ago.

Through the pandemic, I ran my own creative agency before pivoting into mentoring other freelancers full-time.

I also know all the little details and behind-the-scenes hustle that goes into the service provider world. I started my first business in 2010 as a digital consultant and Squarespace designer before flip-flopping back into agencies until 6 years ago when I picked up freelancing again full-time.

My Journey

TUNE IN

SOLD
OUT OFFERS

The Podcast

Sold Out Offers is the industry-leading podcast for service provider experts who want to create and sell innovative and in-demand offers that build reputation and revenue on repeat.

4 Big Mindset Shifts to Hit £100K+ Revenue

Strategic Steps to Productizing Your Services for More Profit 

How to Navigate Making BIG Changes To Your Business, Trusting the Process and Pushing Through the Messy Middle

How I Grew My Revenue by 200% in 2024 VS 2023

Featured Episodes

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