Dreamy Clients + Premium Pricing = DreAmium Vibes

JOIN THE WAITLIST

CREATE A SIGNATURE OFFER LINE UP SO YOU CAN ATTRACT + RETAIN MORE DREAM CLIENTS

You’ve already tried…

It's time to remove the industry straight jacket and create your own rules of play

You’ve thrown a lot of spaghetti at the wall when it comes to different services and packages – you want a strategy that sticks. Like, yesterday.


DIY

You’ve had a go at designing and/or streamlining your offers and selling them, but you’d love to get more high value, long-term clients into your world.


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Generalising

Trial & Error

You’re done with people-pleasing clients and doing all of the things for the dud and debatable clients. You’re ready to have a client cleanse…


Day Rates

You’re over selling your time for money, PERIODT. See also: custom proposals, odd jobs and random rates. You want a simpler way through this chaos!


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ENROLLING AGAIN FOR SUMMER 2025

INTRODUCING DREAMIUM

join the waitlist

Design, price and position your expertise with offers that feel easy and exciting to sell

The momentum and support to get your offers into the world to reach the right-fit, dreamy clients who are ready to buy





Access the tools to articulate how each of your offers works so that you can get them out into the world AND convert new clients




Reach your people

Quit the need to give everyone all of yourself, all of the time and switch to a more spacious way of working and thriving at your ideal capacity



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How it all works:

Nail your Messaging

Banish people pleasing

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Have your 'nobody does it like this' methodology mapped out so you can convey more value than your competitors

Discover your hidden talents and create the positioning to help you achieve the 'industry of one' competitive edge

Master your method

Finally land on pricing that positions and rewards you as THE expert without the guesswork or mind-drama



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Dare to be different

Price for Profit

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An offer that matches your unique skills with exactly what your dream client want, packaged up to blow away your competition




A snappy one-liner that helps you articulate what your offer actually DOES so you can confidently sell it



A Differentiated Offer

An evergreen pricing system that you can always come back to, tweak and apply as your prices grow with you

A Clear Result 

Strategic Pricing

Un-fog your brain with a signature offer line up that brings you...

Client Case Study

read more about her journey

Stage of business:
3-5 years, Moving from Day Rates, Soft Pivoting 

Goals:
Attract More Dream Clients, Increase Revenue

JESSICA CHAMBERS, EVENT STRATEGIST

Before Dreamium

CASE STUDY

Jess knew she wanted to pivot back into events but kept being pulled into more general marketing work in her industry.

Jess dreamed of working with more specialised clients and cutting her working hours.

She had ideas about how to evolve her offers and capacity, but hugely lacked confidence in pricing and scoping work (despite being confident in her specialism and the work itself!)

DURING DREAMIUM

During Dreamium

BEFORE DREAMIUM

"The first 'aha' moment for me was the Dud VS Dreamy clients' lessons and completing my client audit. This was a penny-drop moment and the start of my mindset shift, that I was attracting the wrong clients (although wonderful to work with) and needed to let them go to make space for new ones.

The ideas on what I could achieve for these new dreamy clients grew." 

AFTER DREAMIUM

After Dreamium

during DREAMIUM

"I can feel my reputation for what I do in the industry rising. I have also converted a previous client on a daily rate and people-pleasing style flexible contract to a happy and boundary-filled retainer on my offer rates (that take into account my MVR and EVT too!)

Dreamium also helped me fully put my Non-Negotiable Needs first and start promoting my offers on social media (getting over the LinkedIn fear)."

BACK TO case study

Meet Jess, recent Dreamium alumuni

Program concepts:

The only pricing strategy you'll need to never have to second-guess or wobble over your prices again, LIKE EVER




The mindset work to channel your inner Ringleader, roll out your offers confidently and own your expertise





Minimum Viable Rate

Expert Energy

The backbone of a profitable business model – we coach you on the optimal set up of your Offer Line Up and where to focus first

The methodology behind every profitable offer ecosystem, taught to you in bingeable step-by-step trainings and live weekly classes


Offer Line Up

C.O.R.E Ecosystem 

JOIN THE WAITLIST

the no. 1 offer design school for service provider entrepreneurs

MADE FOR SERVICE PROS, BY SERVICE PROS

Loni Nelson, Funnels Agency Owner

With the offer Dreamium helped me create, I have now confirmed over £27,500 in sales!

CLAIRE WATERS, LINKEDIN MARKETER

The feedback from the offer submissions from both Ceels and Emelie has been so useful!

FIONA QUIGGIN, SOCIAL MEDIA STRATEGIST

They really made me think about both the way I talk about my offer and how I position myself generally.

The messaging framework has been super helpful! 

JESSICA CHAMBERS, EVENTS STRATEGIST

Ceels is like the calm and collected business big sister I needed!

£27,500  from the offer itself, and the on-going retainer it has led to with clients. Dreamium has given me confidence, consistent revenue and clarity. What more could I have ever asked for? 

Dreamium is for you if you need to get strategic around your offers but aren't sure where to start :)

With Ceels' help, I'm able to create the copy for my offers and getting them live on my website that had previously directed to a holding page for 2 years!

Submit up to THREE offers whilst in the program for personalised strategic and messaging feedback from our experts




Submit your Offer Line Up for feedback in the first 24 hours of joining and enjoy unlimited feedback as it evolves during the program



 Submissions

Drop in 24/7 to post your burning offer strategy questions and get coached on your offers 

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Program Features:

Line Up Reviews

Community

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Nail down your expertise and come away with clear positioning in our 5 day challenge bootcamp as soon as your enrol

Weekly themed classes covering deep-dive topics and FAQ about the program with hotseat coaching or direction as you need it

5 Day Challenge

A binge-worthy C.O.R.E Ecosystem curriculum designed to help you get the training, tools and education to start designing your offers as soon as you enter the program



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Classes

Curriculum

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Client Case Study

read more about her journey

Stage of business:
5 years +

Goals:
Clean up my offers, Attract more dream clients

LONI NELSON, FUNNELS AGENCY OWNER

Before Dreamium

CASE STUDY

Prior to joining Dreamium, Loni felt like she had years of experience but was sent back 10 steps in her offer clarity, positioning and messaing.

"My business was "new" again (a new niche and focus) so I felt a lot of imposter syndrome about stepping out as an expert."

DURING DREAMIUM

During Dreamium

BEFORE DREAMIUM

"The biggest breakthroughs I had with Dreamium was during our Messaging House weeks, and when we explored Pricing for our offers.

The fact that after 6 years of being full-time in business, I could have a calculation tell me my desirable MVR when pricing offers, meant that any imposter syndrome banished and I didn't rely on my "self-worth" to price packages."

AFTER DREAMIUM

After Dreamium

during DREAMIUM

Loni now has her Expert Energy at a 10/10 and has masses of clarity and confidence in her business.

"I have fully stepped into my expertise. I own it, confidently, and it shows in how fulfilling my work is, how aligned my clients are becoming and how much fucking fun it is to sell my offers.

With the offer Dreamium helped me create, I have now confirmed over £27,500 in sales - from the offer itself, and the on-going retainer it has led to with clients."


BACK TO case study

Meet Loni, recent Dreamium alumuni

Completion Bonus + 100K Offers Invitation

Live Classes with Hotseat Coaching

6 Projects to Complete

Unlimited Offer Line Up Reviews

24/7 Slack Community for In-Between Coaching

The C.O.R.E Ecosystem Curriculum

Offer Design Blueprint Method & Template

x3 Offer Submissions

What’s included:

Back in the 2010’s when I started freelancing, I had zero clue how to sell and price my services to attract my dream clients.

After many years of dud and debatable contracts, low rates and people-pleasing, I now apply my experiences into being one of the only dedicated offer strategy experts for service providers.

I’ve helped 100’s of service providers to refine and re-tool their services for more ease, more profit and better clients who they retain on repeat. And I can’t WAIT to do the same with you, too!

From fledgling freelancer to six figure service pro


AM I EXPERIENCED/GOOD ENOUGH TO JOIN THIS PROGRAM? +

I recommend that you have spent at least a year working with clients prior to starting Dreamium and doing the work. Many students share your feelings of fear around pricing and offers – if you don't feel 'good enough' to take part, that's a sign you absolutely are ready to do Dreamium!

IF I CAN'T MAKE ALL THE CALLS, IS THAT OK? +

Yes! Our classes calls in Dreamium are highly recommended for best results, but if for any reason you don't think you'll be able to make it, no sweat – You can catch classes on replay and receive asynchronous coaching via our Slack community.

IS THERE A 1:1 ELEMENT TO DREAMIUM? +

Dreamium is a highly supported group program experience. You will receive personalised feedback on your questions in our community, and have the chance to receive 1:1 hotseat coaching on our group calls. You will also get to submit THREE Dreamium offers in the program for both strategy and messaging. If you require a private 1:1 call, you can request this as an upgrade to your Dreamium experience — simply email ceels@ceelslockley.co for pricing and booking.

HOW LONG DO I HAVE ACCESS FOR? +

You will have access to the program features and materials for 6 months from the date of joining. Once your offers are designed and finalised to market, I recommend ascending into my continuation program, 100K Offers Academy, to focus on sales and marketing of your offer ecosystem.

CAN I PAY IN INSTALLMENTS? +

Dreamium will be £1800 pay in full or 4 interest-free payments of £450 during our upcoming launch. Prices include UK VAT. You can pay via credit/debit card, Paypal or Afterpay/Klarna. Payment plans are subject to terms and conditions. Outside of launch, Dreamium will increase to £1700 + UK VAT.

WHO IS DREAMIUM FOR? +

Dreamium is an offer design school with a program style learning structure. We are for service providers who have an online business presence and are currently charging by the hour, day, project, or offer. You’d like to figure out the essential steps to create an Offer Line Up that helps you attract and retain more of your dream clients.

WHEN CAN I START THE PROGRAM? +

Gates open for enrolment again in late May 2025. Join the waitlist to be notified of the latest news!

HOW DO THE CALLS WORK? +

Our live classes are held weekly. I teach a topic deep-dive or refresh for around 30 mins followed by hot seat coaching for all your program questions! All calls are available as replays and are highly recommended to join for best results.

WHY ARE YOU THE PERSON TO TEACH ME THIS? +

I’ve been an online service provider since 2010 and taught 100’s of women how to confidently raise their rates and double or even triple their income. My entire focus as a consultant and strategist is in the realm of offer strategy, pricing, and positioning, which means I’ve developed a highly effective body of work, methodologies, and tools to help my clients get results in this specific area.

HOW DO I ENROL? WHAT HAPPENS AFTER I SIGN UP? +

You can enrol when gates are open by scrolling to the cart at the foot of this page or clicking this link. Once you’ve signed up you will receive a receipt invoice and a welcome email from me confirming your space in the program and a link to complete the pre-survey. You will then receive your onboarding emails to show you around our incredible Dreamium program features.

WHAT CAN I EXPECT TO TAKE AWAY BY THE END OF THE PROGRAM? +

At the end of the program, you’ll have learned exactly how to connect to your value, be on your way to overcoming and addressing your fears around money and pricing conversations, have a clear plan for your pricing model that feels exciting and expansive, and have an Offer Line Up that feels clearer and more aligned. You'll also have the foundations of your offer ecosystem nailed down, so you can go on to build out more offers either in 100k Offers Academy or on your own steam.

DOES DREAMIUM TEACH LAUNCHING MY OFFERS? +

Dreamium’s focus is to help you confidently design and start executing your Offer Line Up to appeal to your dream clients. We help you build your 'stage show', but if you want to learn how to sell the tickets aka refine your offers further and sell consistently, graduate to 100K Offers Academy.

Frequently Asked Questions

Quit undercharging and overdelivering, for good.



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