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 There are no one-hit wonders here. 
These are the real deal success stories of business owners who found their groove and turned their expertise into encore-worthy offers. 

The Greatest Hits

Anna Heneback, Data-Driven e-Commerce Consultant

"...Is going to open up a lot of new opportunities."

I think implementing the positive offboarding process is probably the biggest achievement - that is making everything feel so much better already. I'm also looking at outsourcing and collaborating with other people in a completely different way, which I think has been holding me back and is going to open up a lot of new opportunities.

Lauren Etherington, Strategic brand marketing, PR and communications consultant

I am very proud of this blossoming confidence and authority!

I've found myself thinking about my approaches very differently and it's becoming much clearer how I can make those change theories a reality in my business. I have started putting clearer boundaries in place with clients, cut the dead weight, stopped making excuses for things like not exercising contracts and making improvements that are going to ultimately make life easier. I still feel like I have a way to go but it's not so daunting and I am very proud of this blossoming confidence and authority - just need to remember it on the wobbly days! 

JESSICA, EVENTS STRATEGIST

“I love the how the 100KOA program structure motivates me to dive deeper into my full offer lineup and take action with a purpose."

Everyone in the group is genuinely invested in each others success which is something you don't find easily.”

HARRIET, SYSTEMS EXPERT

“I never feel alone in the group, it's a supportive, helpful space where we're safe to share openly."

Ceels is so great at giving us a kick up the butt when we need but also cheering us on from the rafters. The weekly calls are the accountability I need to keep me on track. I'm feeling SO excited and ready to take on 2025 and make it my biggest year yet!”

JESSICA, EVENTS STRATEGIST

"Dreamium gave me the confidence and an incredible set of tools to take the necessary steps from messy quoting per project based on the clients needs to a clear structured offer based on my needs and what I want to deliver."

After sitting on an idea for 5 years, and paying for a blank website for 2 years, I knew it was finally time shake things up.

There was SO many “ahah” moments throughout the program, and I felt incredibly supported my Ceels and the other students when I shared my worries and wobbles.

I started doubting my ability to get my business started and charging icky day rates and left with an offer to launch that I’m confident about and building an offer eco system around. I’ve set a launch date, and using everything I’ve learnt and the feedback received to fuel the launch plan.

With this new mindset and new framework for pricing my work, I’ve even transformed an existing debatable client on low daily rates and a lot of scope creep into a dream client with boundaries, rates with EVT. 

Chloe Gold, Email Marketing Strategist

Giving notice to my two low-paying clients and officially shifting my services to strategy only PLUS having them decide to stay on at a 3x higher rate.

Katie White, REPORT DESIGNER

I'm proud of really breaking down thoroughly what my offers could look like and progressing to the point of creating sales page copy - i'm so close to putting something structured out to the world! I'd NEVER have done that without this process. 

Loni Nelson, Funnels Agency Owner

The curriculum was top notch, the coaching from Ceels was grounded in maturity and specificity, and the community was so positive and interactive.

I'm so much more confident on my pricing than I was before working with you.

Jennifer Anderson, Pitch Deck Strategist

I've felt an exciting shift in my business this month – I've had my first sign up on the 48 hour offer this week - they didn't even question the price! Very close to signing someone onto my 30 day / £5K offer too!! I feel like even if both of these jobs fall through that I'm so much more confident on my pricing than I was before working with you. I was 80% there and this has pushed me to 100%..

Dreamium gave me the tools to actually identify a package (and price) that was rooted in cold hard facts and irresistible deliverables. I sent my highest quote EVER to one of the Dreamiest clients, and it was accepted with no issues. Now, with my MVR and Package Blueprint from Dreamium, I'm unstoppable.   

RIA JHALA – BRAND MARKETING AGENCY OWNER

“The Main Event Experience was 10/10 and made me feel super empowered. I’m 100x more confident and energised for the next stage of my business.”

Ceels came highly recommended through my network and I'm THRILLED that I pushed ahead to work with her.

I've already started adopting our new strategies and have won 2 new clients with the processes I've learned from our work together.”



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HANNAH SPICER, E-COMMERCE CONSULTANT

“I loved working with Ceels. I followed her content for a couple of years, and when I was ready to invest in myself and my business, I knew I wanted to work with her.

Ceels has incredibly relevant experience to support and advise freelancers and business owners. She is smart, strategic and no-nonsense, as well as being kind and thoughtful.

Ceels gave me incredibly valuable advice that has helped improve both my business and my life. She gave me permission to take my business seriously, but also to create the work/life balance I want. I hear her advice in my ear every week when I'm making decisions.

I can't recommend Ceels enough and know I will work with her again.”


Tasmin Lofthouse Content Marketer and Copywriter

The experience working with Ceels was seamless. She made me feel at ease from the get-go and confident digging into deep business questions and exploring the possibilities that lay ahead if I stepped into my zone of genius and trusted my ability. Ceels also gave me the tools to put an offer suite in place that lets me tap into my power, run a business I love, and serve my clients in the best possible way.

After our work, I booked a new website copywriting project that aligned with one of the new offers we mapped out. Thanks to my experience with Ceels, I brought this project in with greater confidence and trust in myself... and without undercutting my rates or underselling myself!

Tara McCombie, Graphic designer

The weekly calls are the accountability I need to keep me on track. I'm feeling SO excited and ready to take on 2025 and make it my biggest year yet!”

Ceels is so great at giving us a kick up the butt when we need but also cheering us on from the rafters.

The experience working with Ceels was seamless. She made me feel at ease from the get-go...

Rosa Morell Copywriter 

Working with Ceels has been an absolute game changer for both my personal mindset and my copywriting business. I chose to work with Ceels as her podcast has already helped me massively when starting my freelance journey and I knew I could massively benefit from a 1-1 intensive. I loved how structured the programme was and particularly enjoyed our discussion about building confidence and creating my dream schedule with a price strategy that can support it. I am now moving forward with a refreshed and confident perspective regarding taking my business further. Less than a week after my intensive I have refined my client base, increased my rates (which were immediately accepted by my main client!) and started building a new website based off her recommendations. It’s an extremely exciting chapter that I don’t think I would’ve embarked on had it not been for Ceels.

Working with Ceels has been an absolute game changer for both my personal mindset and my copywriting business.

Rebecca Hilliard eCommerce Retention Expert

When I contacted Ceels, I had already been working for myself for a little over a year. During that time, I had been taking on projects and working with brands on a day rate basis, but they didn't fully align with my goals and didn't provide the flexibility I needed to support my family. After a discovery call, I decided to schedule a VIP day with Ceels, and it turned out to be an incredible experience. She truly listened to me and understood my situation. Ceels helped me understand my own value and guided me in creating a new business structure that focuses on offering key services in a specific niche of my industry. Thanks to her, I am now working on establishing my new business. I'm grateful for her support and guidance. Thank you.

Ceels helped me understand my own value and guided me in creating a new business structure that focuses on offering key services in a specific niche of my industry. 

Rebecca Hilliard eCommerce Retention Expert

Yet another excellent session with Ceels! It's a fact that businesses always require fine-tuning, and I was delighted to collaborate with her once more to bolster my confidence in my sales and marketing strategies. The 90-minute session proved incredibly informative, leaving me well-equipped to implement her valuable insights and resources into my business.

Georgina Merckel Business ops consultant

Without Ceels’ help I would never have found the confidence to launch my niched offers. During our intensive it was so exciting to work with Ceels to come up with my niche and get clear on exactly what I can sell to my audience. I came into the session with a few ideas, but now I have a fully-fledged list of tangible offers that feel aligned to my dream client. I also feel so much more confident and motivated to create content because I now know it’s resonating with my audience.

Katie Farrell Klaviyo Email Marketing Expert

I chose to work with you based on recommendation, from Hannah Spicer. But also from listening to your podcast (religiously) for months and seeing if we were a good fit. I like to take action and also just want it given to me straight, without all the BS. Key breakthroughs:

  • The evidence is right in front of me if I just take a minute to look. I've come to realise that the worst case scenarios aren't actually that bad so nothing bad can come from, for example, raising my prices. If they don't book, someone else will. I literally have people lined up to work with me in 5 months time because I'm fully booked
  • I booked a project £1K more than what I would have previously quoted at just days after our VIP session
  • I've approached one current retainer client with a new scope. It was too big of a jump for them price-wise, but they've booked one of my new quarterly services instead so I retain them as a client and I make more by doing less work and frees up some of my headspace on a monthly basis
  • I trust myself more, I don't have time to worry about £100 here or there on proposals. Having scopes of work for all my new services at the ready makes the process so much quicker, as I can just pull from my new offers and the proposals are ready. I refer back to my OSB frequently, it is my holy grail printed out on my desk
  • Another client has come back to me for an updated scope so I've returned with a price 1/3 higher than my original and they accepted it without question

I feel like I had some intense therapy at the end of our time working together. I've realised that it's okay to outgrow my current clients because again, others are booking in now to work with me in 5-months time. People are willing to wait that long in order to work with me! Ah-freaking-mazing!

Working with you has completely changed my business. I have so much clarity on what I offer and they're priced in a way that feels aligned to my financial goals and the hours I want to work. 

Claire Moorhead Luxury Brand Strategist

I've been following Ceels for a while on Instagram and love her vibe and no-BS approach. In my two-plus years of freelancing, I have never had such a productive coaching session. Because it was SO much more than an offer audit - we literally nailed my niche and came up with a brilliant package, which I am so excited to launch. I've gone from feeling overwhelmed to totally buzzing for the next phase of my business. You also get a sense from Ceels that she really belives in you and is cheering you on. Thank you, Ceels - you are SO good at what you do!!

Working with you has completely changed my business. I have so much clarity on what I offer and they're priced in a way that feels aligned to my financial goals and the hours I want to work. 

Carolina Dibb CX and CRO Strategist for E-Com Brands

I approached Ceels intending to gain focus, confidence, and a clearer vision for my business offerings. Through Ceels' expert coaching, I not only achieved these objectives but surpassed my expectations. The practical insights I received on positioning and pricing my offers were invaluable, providing me with a newfound confidence and excitement about my business. Ceels' unique perspectives on costing and structuring services opened up possibilities I hadn't considered on my own. The investment in Ceels' coaching was undeniably worth it, and I now believe that every business owner should experience a session with Ceels. My biggest takeaway? A transformed understanding of how to articulate and present my services, making them easily understandable and realistically priced for potential clients. Ceels' coaching has truly been a game-changer for me.

Through Ceels' expert coaching, I not only achieved these objectives but surpassed my expectations. 

Jennifer Anderson Presentation designer & strategist

Ceels took the time to thoroughly understand my market and expertise, turning my existing ideas into something truly incredible. The breakthrough moment came when Ceels guided me on precisely pricing my offers, eliminating the feeling of randomly selecting figures. While I was already on a positive trajectory with my business, my ideas are now at new heights, leaving me both excited and well-prepared for the next steps. Thanks to this session, not only do I have a solid plan in place, but the business now feels exceptionally scalable.

I can confidently say that Ceels' coaching session has been one of the most productive sessions I've ever had. 

Amy Todd Luxury brand designer

I wanted a no bullshit approach from someone who was going to not just tell me what to do but teach me how to do it. I really enjoyed the compact, straight to the point, intensive. I gained so much clarity and it really opened my eyes and helped me establish what I want to put out into the world. Having someone with a wealth of knowledge ask you all the right questions to make you think deeply about your business is a game changer. The extra days working with you really helped me to not lose the momentum and encouraged me to dig even deeper into the offer/experience we were building.

Alice Hartwell Creative copywriter & journalist

A fantastically insightful call - feel like it's given me so much confidence about my next steps and how to elevate my business in ways I never even considered. Thank you so much Ceels!

Having someone with a wealth of knowledge ask you all the right questions to make you think deeply about your business is a game changer.

Diana Lunzer Notion Expert

Because you nailed your own messaging with me, I felt like you were inside my head and your sales copy resonated so strongly with me. You are walking the walk as they say! You helped me identify my target and finally niche down, and claim a stake in the ground with my POV (via the lightning statements). Loved your process and really happy with how my sales copy turned out! Also appreciated the tight container of 3 days, really motivated me to 'get it done fast'!

Rosetta Westbrook Brand Designer & Illustrator

At the point of seeking help, I knew the things I needed to do but I was so stuck in my own thoughts, too close to my own business and needed strategic, particular and humanistic guidance. That's the thing with Ceels, she's not a generic coach, she helps you in a very precise way and it spoke to me as if the page was practically walking and talking in my office! She has helped me gain clarity over my offers, provided an evergreen method for pricing, helped make sales copy accessible and aligned and given me an understanding of how to position and value myself ALWAYS. I don't think this is the end either, I can see myself working with Ceels again most definitely!

Working with Ceels has been like having a coach, big sister and friend all rolled into one breakthrough experience.

I felt like you were inside my head and your sales copy resonated so strongly with me.

Sally Skinner Copy Strategist

LOVED it, thanks Ceels.

You were recommended by my web designer when I asked her about offer pricing strategy, and the podcast sealed the deal. Your positioning/messaging spoke to me so directly, and you painted such a good 'after' picture, I couldn't not work with you! I think talking to another woman my age / lifestage was comforting too, and fun.

The experience felt very thought-through, well-structured and professional, and your coaching style is just what I was hoping for: clear, pragmatic and empathetic. Really feels like you were made for this work.

Getting your thoughts 1:1 helped me lay some niggles to rest, mainly around pricing and the viability of applying a service-provider model to what I do. Also made me wonder if a microagency could be my future, which I hadn't considered before...

Harriet Evans Systems Expert

I loved this experience, it was just what I needed to get my new offer clear in my head. I've created a couple of intro offers before that just haven't worked and this new one is great. It's so helpful to have another brain in your business sometimes to help you see things you can't because you're so in it! I knew working with you would be great, I want to buy everything you put out there. The structure of the sprint was great, I got exactly what I thought I would. Hearing your thoughts on my messaging and helping me get clearer on this was great and has helped me rethink a few things in my messaging as a whole!

Thank you!!!

It's so helpful to have another brain in your business sometimes to help you see things you can't because you're so in it!

Getting your thoughts 1:1 helped me lay some niggles to rest

Kate Maxwell Ex corporate-tech leaders coach

I came to Nail Your Niche as a freelance coach, workshop lead and facilitator when I was DONE being all things to all people. Listening to Ceels' brilliant episode about people pleasing was the push I needed to get serious about niching down. I had said yes to literally every project I could physically do for three years and it made marketing impossible - what was I really selling? What even was my business?

I wanted to get clear not just for my prospects but for myself. I wanted to be able to express clearly and easily what I do. I wanted to stake my claim on my expertise and niche. As expected from Ceels, the course was super practical and within an hour I had the clearest articulation I've ever had on my offer and my ideal client. Ceels' Ten Levels Deep niching technique took those three years of people pleasing and helped me to hone into what I actually DO and for whom. My biggest takeaway was being confronted with how I was running two separate businesses under one banner, not a recipe for success...!

This process has helped me make the decision to ditch one and well and truly niche down. I have never had an elevator pitch before that I was proud of and since focusing on my work with entrepreneurs and pitching with the niche I nailed here, I'm generating leads with so much more ease!

It started with listening to your podcast, which I love for being a no-nonsense, accessible and insightful show, full of real world examples. I didn't care that I wasn't the primary audience, I just wanted to do freelancing the right way.

Chatting on email with Ceels was helpful in making my decision to do the Offers Audit session. I was a typical allrounder with little focus and a sprawling suite of offers. I've now been able to refine my offers and 'niche down' (love the jargon!), and am super excited about going forward with my soon-to-be launched agency. Watch this space!

As expected from Ceels, the course was super practical and within an hour I had the clearest articulation I've ever had on my offer and my ideal client. 

 I've now been able to refine my offers and 'niche down' (love the jargon!), and am super excited about going forward with my soon-to-be launched agency.

Andrew Horton

Emelie Sanders Creative Director + Humour Copy Coach

Ellie Kime Messaging Mentor + Copywriter

If your offer suite is a mess, I highly recommend Ceels Lockley's freebie, The Line Up, to map out yours in 10 mins.

I've used it. My students use it. I straight-up can't believe this shit is free.

Just wanted to say The Line Up is SUCH a fuckin' 10/10 resource. It's so good. YOU'RE SO GOOD.

Harriet Evans Systems Expert

Ceels is so great at giving us a kick up the butt when we need but also cheering us on from the rafters. The weekly calls are the accountability I need to keep me on track. I'm feeling SO excited and ready to take on 2025 and make it my biggest year yet!

Kate Maxwell Corporate Career Coach

The weekly check ins and the community help me feel part of something bigger, we have great momentum together. Ceels’ content is like a never ending stream of inspiration and motivation. I would never had made the progress I’ve made in the last few months if I was going it alone. I’ve also never felt so committed to my business and to my identity as a business owner. Something big is shifting for me thanks to 100kOA

I never feel alone in the group, it's a supportive, helpful space where we're safe to share openly

100kOA is a game changer for me. 

Loni Nelson Funnels Strategist

Ceels is the kind of facilitator that not only brings wisdom, humour and tangible advice to the table, she is able to attract the kind of community that you genuinely want to share and grow with. 100KOA has given me my no-BS roadmap to 6-figures, but it's given me far more in terms of connection, accountability and authenticity.

100KOA has given me my no-BS roadmap to 6-figures,  but it's given me far more in terms of connection, accountability and authenticity

Isn't it time for your own sell out transformation?
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Become the obvious choice in your industry with a fully fledged offer ecosystem. 

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The Main Event Experience: 

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Cure your imposter syndrome and double your revenue with an offer line up that attracts more Dreamium™️ clients. 

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