5 Mistakes to Avoid When Creating or Refining Your Offers
You’ve heard me talk about offer mistakes before, but this time, we’re going deeper. In this episode, I’m sharing five of the most common (and costly) mistakes I see service providers make when creating their offers. If you’ve ever DIY-ed your offers, taken advice from the wrong people, or underpriced because you wanted to be “accessible”, this one’s for you.
These aren’t just the obvious ones, such as poor pricing or vague positioning. I’m pulling back the curtain on things like how your peer’s feedback might be holding you back, why “accessible pricing” can actually damage your business, and why building an offer based on what one client said once is not a strategy.
Whether you’re designing your very first signature offer or reworking an entire ecosystem, this episode will help you avoid the pitfalls that lead to low conversions, mismatched clients, and a shaky reputation.
What You’ll Learn in This Episode
- Why DIY-ing your offer strategy rarely leads to strong results
- The problem with taking pricing advice from your partner or peers
- How to build offers from your signature process, not assumptions
- Why trying to be “accessible” can attract the wrong clients
- The importance of knowing exactly who your offer is for (and how to speak to them)
“Pricing is positioning. It doesn’t just determine your income, it determines who walks through your virtual door.”
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Learn more about the different types of offers and map out your offer ecosystem:
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Join my group program for service providers who want to design a profitable offer suite over 6 months:
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Create an industry-leading offer ecosystem with me 1:1:
