Are you using data to make decisions in your business? If not, then this episode is for you. I invited marketing expert Kierra Conover to tell us more about messaging, data measurement and tracking, and what kind of decisions you can make after gathering that data – especially if you are not sure where to begin.

Forbes featured and Shorty’s Award winner Kierra Conover is a fractional CMO and marketing expert based in California, USA. Kierra’s extensive background includes working for large brands like Banana Republic and Gap, leading the True Hues diversity campaign. Kira uses her large brand experience to help entrepreneurs receive the support they need to grow their business to execute highly successful and data-driven launches, as well as directing and executing their marketing activities as CMO.

Connect with Kierra:

https://www.instagram.com/klc.thestudio

https://klcthestudio.com/services

Mentioned in this episode:

Thicker Than Water: A Memoir

Cubicle to CEO

Descript

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