From Burned Out Social Media Manager to Booked Out Brand Messaging Specialist: Pivoting Offers with Caitlin Hoare

In this this episode, I’m joined by Caitlin from Digital Bloom, a copywriter turned brand messaging specialist for the wedding industry. Caitlin shares her inspiring journey of pivoting her business from social media management to a niche specialism that aligns with her strengths, passion, and the needs of her clients.

We dive into the challenges Caitlin faced – letting go of steady retainer clients, overcoming imposter syndrome, and redefining her offer suite. Caitlin candidly talks about the strategy behind her pivot, the value of taking time to refine her services, and how embracing her new role has resulted in sold-out offers and incredible client results. If you’re considering a shift in your business or need inspiration to align your offers with what lights you up, this episode is for you.

What You’ll Learn in This Episode

Why pivoting your services doesn’t mean starting over—but aligning with what works for you.
How to overcome imposter syndrome and embrace a new professional identity.
The importance of testing, refining, and gathering evidence before launching new offers.
How Caitlin created a tiered offer suite to meet her clients’ needs and stand out in a crowded industry.
Why building a business that fits your life is just as important as building one that’s profitable.

“When you pivot your business, you’re not just changing what you offer – you’re aligning with your potential and stepping into something bigger.”

Connect with Caitlin:

https://digitalbloom.co/

https://www.instagram.com/digitalbloom.co/

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https://www.instagram.com/ceels.lockley

https://www.threads.net/@ceels.lockley

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Learn more about the different types of offers and map out your offer ecosystem:

https://ceelslockley.co/the-line-up

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https://ceels-lockley.myflodesk.com/sisters-of-service