“Is This Normal?” – What To Expect When Refining Your Offers, Pricing & Positioning
Let’s talk about what happens when you start refining your offers. Spoiler alert: it’s not just spreadsheets, post-it notes, and “aha” moments. In this episode, I’m pulling back the curtain on the emotional chaos that often shows up when you’re doing the deep, strategic work of shaping offers that actually reflect your brilliance. If you’ve been feeling confused, overwhelmed, or even a little bit like a fraud, this one’s for you.
I get it. You sit down to tweak your offer lineup and suddenly it feels like you’re staring into the abyss. You doubt everything. You question if you’re even cut out for this. Maybe you’ve even had the urge to scrap it all and start from scratch. That’s not a sign that something’s gone wrong. That’s a sign you’re right on track.
We dive into the common emotional stages of offer refinement: confusion, mistrust, self-doubt, and that classic “burn it all down” moment. But we don’t stop there. I’ll show you how to ride the wave through the winter season of your business and into spring, where things start to click, confidence rises, and you finally feel proud (and ready!) to talk about your offers again.
If you’re knee-deep in the messy middle, know this: you’re not doing it wrong. You’re doing it right.
What to Expect in This Episode:
- Why confusion and overwhelm are actually signs of deep strategic work
- What “burn it all down” mode really means (and how to move through it)
- How visibility and self-trust are connected in your offer strategy
- The emotional seasons of refining offers—and why spring always follows winter
- A gentle reminder that doing it alone makes it harder than it needs to be
“The clarity will come, but you have to go through the messy bit first.”
::
Follow + Connect with Me
https://www.instagram.com/ceels.lockley
https://www.threads.net/@ceels.lockley
::
Free Masterclass
Learn more about the different types of offers and map out your offer ecosystem:
https://ceelslockley.co/the-line-up
::
Join my Community
Sign up to my free monthly events for service pros, Sisters of Service:
https://ceels-lockley.myflodesk.com/sisters-of-service
::
Work with me
Join my group program for service providers who want to design a profitable offer suite over 6 months:
https://ceelslockley.co/dreamium
Create an industry-leading offer ecosystem with me 1:1:
