Refining a Retainer Offer & Building Sales Confidence with Agency Owner Felly Day
In this episode, I’m joined by the incredible Felly Day, founder of FD Studio and content repurposing specialist for podcasters. Felly takes us behind the scenes of her experience inside Dreamium, where she transformed her done-for-you services into a full-blown offer ecosystem and finally started feeling excited (and confident) about selling again.
Before Dreamium, Felly was feeling disconnected from her retainer offer, unsure about her pricing, and frustrated that her suite didn’t flow. But through deep work on her signature offer, Repurposing Unlimited, and the creation of complementary offers like The Remix and Repurposing Limited, she found her groove and her positioning.
Felly shares how she used the Offer Blueprint, market research, and iterative design to develop offers that are easier to sell, better to deliver, and truly aligned with how she wants to work.
If you’ve ever felt stuck in service-mode, overwhelmed by your offer suite, or unsure how to price and structure what you do, this episode will show you what’s possible when you pause and do the strategic work.
What You’ll Learn in This Episode
What You’ll Learn in This Episode
- How Felly went from a disjointed service suite to a strategic offer lineup
- Why confidence in your delivery system makes marketing easier
- The importance of validating structure, pricing, and delivery with real clients
- How Dreamium supported her to refine, evolve, and scale her done-for-you offers
- What it really takes to build an ecosystem (not just a bunch of random offers)
“Once I stopped trying to make my offers look like everyone else’s and actually structured them for how I work best, everything clicked” – Felly Day
Connect with Felly:
https://www.instagram.com/fellyday
https://www.threads.com/@fellyday
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Follow + Connect with Me
https://www.instagram.com/ceels.lockley
https://www.threads.net/@ceels.lockley
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Free Masterclass
Learn more about the different types of offers and map out your offer ecosystem:
https://ceelslockley.co/the-line-up
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Join my Community
Sign up to my free monthly events for service pros, Sisters of Service:
https://ceels-lockley.myflodesk.com/sisters-of-service
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Work with me
Join my group program for service providers who want to design a profitable offer suite over 6 months:
https://ceelslockley.co/dreamium
Create an industry-leading offer ecosystem with me 1:1:
