Ever wonder how some people’s names just keep popping up on Threads, in DMs, in client chats without them even trying? That’s not luck. That’s what happens when you become a mentioned brand. In this episode, I’m breaking down exactly how to make that happen for you.

I’m sharing the strategies that helped me build a reputation where my name (and my offers) get mentioned daily, sometimes in rooms I’m not even in. We’re talking positioning, visibility, consistency, and trust-building tactics that go far beyond just “showing up online.” If you want to be the woman everyone recommends when your service is needed, this is your roadmap.

This episode is part pep talk, part visibility strategy, and part reputation-building masterclass, because getting your name mentioned is an important part of scaling your business without constantly hustling for attention.

What You’ll Learn in This Episode

• What makes a brand “mentionable” (and what’s getting in your way)
• Why being specialised is essential if you want more referrals
• The visibility mistakes most service providers make (and how to fix them)
• How to build trust by showing your personality, your opinions, and a little bit of vulnerability
• The daily habits that keep your name top of mind without burning out

“People won’t mention your name if they don’t know what you do or if they’ve forgotten you exist.”

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Follow + Connect with Me

https://www.instagram.com/ceels.lockley

https://www.threads.net/@ceels.lockley

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Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

https://ceelslockley.co/the-line-up

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Join my Community

Sign up to my free monthly events for service pros, Sisters of Service:

https://ceels-lockley.myflodesk.com/sisters-of-service

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Work with me

Join my group program for service providers who want to design a profitable offer suite over 6 months:

https://ceelslockley.co/dreamium

Create an industry-leading offer ecosystem with me 1:1:

https://ceelslockley.co/main-event-experience